Sonar AI Partners with REA’s PropTrack to deliver real-time market intelligence to high-performing agencies

Performance intelligence platform Sonar AI (getsonar.ai) has announced a landmark integration with REA’s PropTrack, Australia’s leading provider of property data and insights. This partnership equips real estate principals and sales managers with the ability to benchmark internal team performance against suburb-level market data for the first time.

Through this integration, Sonar AI users can now access critical market indicators – including median property prices, average days on market (DOM), and total stock on market – directly alongside their own internal sales activity. 

By merging agency data with REA’s PropTrack’s comprehensive data set, the platform provides a dual-lens view of performance.

Breaking the Cycle of Static Reporting

For years, real estate leadership has relied on static reporting to guide their teams. The Sonar AI and REA’s PropTrack integration shifts the focus to the present, updating regularly to ensure managers are coaching based on what is happening in the market right now, not last week, or last month..

"This integration is about giving leaders the metrics that matter to help them run their teams and drive performance in a single, easy-to-understand environment," said Damian Merchan, CEO and co-founder of Sonar AI. 

"By surfacing PropTrack’s suburb data next to agent and agency activity, we are revolutionising how sales teams are managed to perform.

“Managers no longer have to hunt for context; they have everything they need in one place to drive high-performance cultures and ensure their agents are on track  and outperforming local competitors."

A New Standard for Performance Management

As the real estate industry moves toward more data-driven operations, the move away from manual tracking is becoming a competitive necessity.

The Sonar system represents a huge step up from the static reports and spreadsheets that have traditionally slowed down real estate businesses.

By layering market-leading data into the platform, Sonar provides  principals with a sophisticated, real-time tool that turns raw data into a genuine competitive advantage.

Key Benefits of the Integration:

• Real-Time Benchmarking: Compare agent listing, sales and auction performance against suburb averages.
• Daily Updates: Market shifts in price and stock levels are reflected every day.
• Track Competitors: Know how your team as a whole and individual agents are performing against competing brands and competing agents. 
• Identify Risks: Understand when performance is falling behind with an easy-to-understand traffic light system. 
• Streamlined Management: Eliminates the need for manual data entry or cross-referencing multiple external websites.
• Enhanced Motivation: Use objective market data to set realistic yet ambitious KPIs for sales teams.

The PropTrack integration is included within all Sonar AI subscriptions. Click here to book a demo.